Send a Free File to Everyone Who Comments on Your Reel

What you will build

A simple loop that turns a Reel into a list of people who actually want what you teach. A viewer comments one keyword, your account replies publicly, and a private message with the link to the free file arrives in their inbox within seconds. The link opens a page on this site, so every new video grows the library instead of disappearing from the feed.

Who this is for

Creators, educators and small brands who already promise “comment X and I will send it to you” and are tired of sending links by hand.

1. Pick one keyword per resource

Each video gets one short keyword that maps to exactly one page. Keep it to a single word, in capitals, that is easy to spell on a phone.

Avoid words that people type for other reasons (like YES or LINK), or the automation will fire on unrelated comments.

2. Create the automation

1. Open Meta Business Suite and select the Instagram account connected to your page.
2. Go to Inbox, then Automations.
3. Create a new automation that triggers on comments on a specific post or Reel.
4. Add your keyword as the trigger word.
5. Turn on a short public reply so other viewers can see the automation is working.
6. Add the private message that contains your link.
7. Save, then test it from a second account before you publish the Reel.

Menu names change from time to time. If a step looks different, look for the comment trigger inside the automations area rather than in the post settings.

3. Write the hook with AI

Use this prompt to write the line that asks people to comment.

I am posting a short video about [TOPIC]. The free resource is [RESOURCE] and the keyword is [KEYWORD].

Write 10 closing lines for the video that ask viewers to comment the keyword.
Rules:
- Under 12 words each.
- Say exactly what they will receive.
- No hype words like "insane" or "secret".
- Sound like a friend recommending something useful.

4. Write the DM and the public reply

Write the messages for an Instagram comment automation.

Resource: [RESOURCE]
Link: [URL]
Brand voice: clear, warm, straight to the point.

Return:
1. Three public comment replies under 8 words each that do not include the link.
2. Two private DMs under 45 words each that thank them, include the link once and say what to do first.
3. One follow-up message to send 24 hours later asking what they thought.

5. Check the landing page

The page the DM opens should answer three questions in the first screen: what this is, why it is free and where the download button is. Every resource in this library follows that layout, so you can copy any page as a starting point.

6. Launch checklist

• The keyword is in the video, the caption and the pinned comment.
• The automation is live on the right post.
• You tested it from a second account and the link opened.
• The landing page loads fast on a phone.
• The download works without a login.

Common problems

• No DM arrives. Check that the automation is turned on for this exact post and that the commenter’s message requests are not hiding it.
• It fires on the wrong comments. Use a more specific keyword.
• People reply asking for the link again. Make the public reply say “Check your DMs” so they know where to look.